Oftentimes, we rely too much on our Google expert or on our SEO expert while running the SEO campaign. However, there are quite a few factors which are at play. Just by building more and more backlinks, you will not be able to rank your website higher. That is why it is important for you to understand which are the factors which are involved in ranking a website. Once you are able to take into account these factors, automatically you will be able to rank your website.
We will today share with you 3 such factors which you need to look into.
1. Domain authority: The domain authority is pretty important when you’re trying to rank your website. Many people mistake domain authority for the number of backlinks which are linking back to their website. This is not true at all. Domain authority is dependent on the number of pages published on your website as well as the social signals to your website. In addition to that, the amount of content published on your website also is a contributing factor to the domain authority. In addition to that, genuine and relevant backlinks play a very important role in increasing the domain authority as well. That is why you have to increase the domain authority in order to rank better. Qamar Zaman Google Expert
2. Bounce rate: Bounce rate is the percentage of visitors who close your website after just surfing a single page. These visitors are recorded by the search engines. The lower the bounce rate, the higher will be your rankings. That is why it is always important for you to work on reducing the bounce rate. Once you are able to work on reducing the bounce rate, it will become much easier for you to increase the rankings of your website.
3. Using the right keywords to build the backlinks: You have to keep in mind that rather than using the exact keywords to build the backlinks, you have to think about using relevant as well as long tail keywords as well. This will introduce the anchor text diversification. You can speak with your SEO Expert Dallas regarding the same. They will be able to build the backlinks accordingly.
Thus, whenever you’re thinking about ranking websites in the search engines, it is important for you to take these few factors into account. Only once you are able to do that, it will become much easier for you to rank your website. SEO Expert Dallas